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   Privacy Policy

We highly value your trust in choosing Roomguide.co.uk for your online hotel reservation. Therefore, we will duly and diligently safeguard and protect the privacy and confidentiality of your personal details (including your credit card details).

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998).

Our privacy policy relates only to information that we obtain about you. If you visit a website operated by a third party through a hyperlink included in this website, your information may be used differently by the operator of that linked website.

Information collection

When you make a reservation for a hotel (or any other type of accommodation), you will be asked to complete online forms providing for: your name, (home or office) address, (business or private) email address, (mobile, home or office) telephone number, credit card details (i.e. credit card type and number, CVC code, expiration date, credit card holder name) and to the extent available, reservation preferences and smoking preference. This information is required to process, book and complete your reservation (including the sending of a confirmation email of the booking to you).

Disclosure of personal details

For our services, we shall collect for the following purposes the following information:

Reservation orders: For the purposes of completing your booking and save for disclosures required by law, criminal investigations, subpoenas or court orders, we will only disclose your name and the credit card details to the relevant hotel with which a booking is made. However, please note that from time to time, we may use third party distributors which provide certain services and functions for and on our behalf. These third party distributors may have access to (part of your) personal information in order to perform their services and functions, but are subject to a confidentiality obligation pursuant to which they cannot use, share or disclose the information for any other purpose.

Surveys: By completing a booking, you agree to receive an invitation email to complete our guest review form which we will promptly send to you after your stay of the hotel, which review can also be completed anonymously. By completing the guest review, you agree that the completed guest review can be uploaded to our website at the relevant hotel information page for the sole purpose of informing (future) customers on the service (level) and quality of the relevant hotel. We reserve the right to adjust, refuse or remove review forms at our sole discretion. The guest review form should be regarded as a survey and does not include any (further commercial) offers, invitations or incentives whatsoever. If you no longer wish to receive a survey request email, you can simply click on the unsubscribe link or reply (with "unsubscribe" in the subject line).

Newsletters and other information : If you wish to subscribe for our newsletter or wish to receive other information from us (in respect of our, our affiliated companies' or business partners' products or services), we offer you the option to "Opt in" for this service. If you no longer wish to receive our newsletter and other promotional communications, you can simply click on the unsubscribe link or reply (with "unsubscribe" in the subject line). Visitor's registration and "cookies": For (improvement of) our service and product, we use (temporary and persistent) cookies to track browsing behavior and monitor and record the visits and use of our website(s). Cookies are text files stored at your computer, either temporary or persistent on your hard drive. Cookies are used for authenticating, session tracking (state maintenance), and maintaining specific information about the users of our website, such as site preferences or the contents of their electronic shopping carts. Furthermore, we will record your IP address, browser type, Internet Service Provider (ISP) for fraud, misuse and criminal investigation purposes.

To comply with the requirements of the Data Protection Act 1998, we adhere to strict security procedures. We have taken all appropriate measures to ensure that no unauthorised disclosures of your details are made to a third party without your permission and unauthorised access to it is prevented. In order to assist us with our security policy, you must adhere to the provisions set out in our terms and conditions and this privacy policy.


Log files: For marketing analysis and quality improvement purposes, we collect on an anonymous basis various information with respect to the total amount of transactions, referring/exit pages, platform type, date/time stamp information and the number and location of clicks on a given page. Please note that from time to time, we may use third party service providers to collect, monitor and report on this anonymous data.

Protect and secure your credit card information

In order to protect and safeguard the personal data provided to us, we have implemented and use appropriate business systems and procedures. For example, your credit card information is transmitted to us through a secure server protocol, which encrypts all your personal and credit card details. The encryption method used is the industry standard "Secure Socket Layer" (SSL) technology. Our SSL certificate has been issued by Thawte (www.thawte.com). Furthermore, we have implemented and use security procedures and technical and physical restrictions for accessing and using personal information. Only authorized employees are permitted to access personal information for performing their duties in respect of our services.

Your credit card details will be kept by us up to maximum 10 days after a booking is made. After that period, your credit card data will be deleted.

Control over your data

You always have the right to review the personal data you have stored with us. You can request your personal data by emailing us at customer.service@roomguide.co.uk. Please state 'request personal data' in the subject line of your email.

If your personal data is incorrect, we will change it upon your request. You can also ask roomguide.co.uk to remove your personal data from its database by sending us an email to the aforementioned email address.

When does roomguide.co.uk send you emails?

After you have made a booking, you will receive a confirmation message with all the information about your booking. You may take this confirmation to the hotel as proof of the reservation. Furthermore, after your stay at the hotel, we will send you the guest review survey, which we appreciate to be filled in by you. Your completed guest review form may be uploaded onto the relevant hotel